Direktori Hasil Akreditasi Program Studi

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Direktori Hasil Akreditasi Program Studi Average ratng: 6,7/10 3208 reviews

PENGEMBANGAN KONSEP JASA PENDIDIKAN TINGGI BERBASIS KEINGINAN KONSUMEN POTENSIAL


Hasil akreditasi program studi dipublikasikan secara simultan oleh BAN-PT. Sifatnya yang on-going process membuat nilai akreditasi dan daftar program studi yang kami publikasikan mungkin sudah.

Andriya Risdwiyanto(1*), Basu Swastha Dharmmesta(2)
(1) STIE YKPN Yogyakarta
(2) Universitas Gadjah Mada

Direktorat Hasil Akreditasi Program Studi


(*) Corresponding Author

Abstract


This research tests a model of the influence of marketing stimuli to the choice of private colleges in Yogyakarta and Central Java. The study uses confirmatory factor analysis for a model comprising seven marketing stimuli (product, price, place, promotion, people, physical evidence, and process) which influence the choice of private colleges in Yogyakarta and Central Java. Regression analysis model is used to determine the influence of marketing stimuli to the choice of private colleges. Data are gathered through survey to applicants (potential customer) from Yogyakarta and Central Java high schools. This research provides a systematic model to develop a concept of private higher education services in Yogyakarta and Central Java.

Keywords


Market research, Marketing stimuli, Product choice behavior, Product concept development, College services, Private colleges


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